What are the Digital Lifestyles?
An introduction to the Digital Lifestyles
It’s only once you find out what makes one digital consumer tick and the other tock, that you are able to segment the worlds online population into 6 distinct groups of people – 6 digital lifestyles that go beyond simple behaviour to represent all the different ways in which people interact with the Internet.
Check out our introductory video to the Digital Lifestyles to get a flavour for the different types of consumers. Who are you closest to?